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OUR STORY

Our story unfolds in the beautiful lakeside community of Port Perry, Ontario on the shores of Lake Scugog where Dana Smith, our Founder began her journey many years ago. 

In 1992 as a newly trained goldsmith (George Brown College-Jewellery Arts) and gemmologist (Canadian Gemmological Association and Gemmological Association of Great Britain), Dana's passion quickly became one-of-a-kind jewellery designs for clients near and far.Dana’s Goldsmithing is a progressive and trend-setting jewellery store and manufacturing facility focusing on the customer experience by ‘Making it Personal’.The showroom displays a beautiful selection of gold, diamond and coloured gemstone jewellery designs as well as fashion forward lines in every colour of gold, platinum and sterling silver. 

The layout of the store includes design consultation tables as well as a glassed wall separately showroom from back shop, allowing clients to watch their experienced team at work.  Using state of the art programs and equipment, the Dana’s team includes onsite goldsmiths, a gemmologist, CAD model makers, a team of designers and graduate jewellers that focus on telling their client’s story through jewellery. 

Our Philosophy 

We believe that jewellery isn’t just something that you wear, but an extension of your personality.  Our mission is for you to experience jewellery the way we do. 

Our team is curated of passionate perfectionists, so you can rest assured that our hand-picked collections and custom masterpieces meet the highest of standards.  Here at Dana’s, our values are clear.  A business built on trust, passion and expertise.  Buy with confidence. 

Let us tell your story.  

“We make it personal” by turning your ideas and stories into beautiful and everlasting Jewellery"

THE PRINCIPLES THAT GUIDE US

Doing what we say we will do - every time.

Inspiring lifelong relationships through personal connections with our clients.

Earning our clients trust through honest and transparent interactions.

Fostering an industry leading, innovative and creative culture.

Giving back to our community.

DANA WELCOMES NEW PARTNERS

October 1st, 2023 Dana announces that two of her team members are now official partners in the company.  Linda Bruno, Store Manager and Designer, and Kyra Martin, Production Manager and Designer, are both excited for continued growth and commitment to providing the same exceptional products and services that DG has become known for.  

MEET OUR TEAM

DANA SMITH

FOUNDER - GOLDSMITH - DESIGNER - CAD MODELLER - GEMMOLOGIST

Hi! I’m Dana.  My passion is designing and creating custom, one-of-a-kind jewellery.  I love every aspect of the process from first getting to know you and understanding your style and needs, to coordinating all the moving pieces through design and production.  My ultimate satisfaction comes from seeing your emotional reaction to the finished jewellery and the connection to the personal stories that you have trusted to share with me. 

I’m a small-town girl at heart and believe that integrity is everything. I feel very grateful to lead an amazing team of professionals, all guided by the same principles. 

When I’m not at work, I enjoy spending time with my partner, Murray at our lakeside home, travelling, playing sports and ideally being on a golf course somewhere!  I am very proud of my 2 grown children who are incredible young adults and the 3 amazing stepchildren that I adore. 

Dana is one of few industry leaders that is a trained bench jeweller, jewellery designer, CAD modeller and gemmologist.  

Dana served 20 years as a Director on the Board of the Port Perry Business Improvement Association, is a member of the Scugog Chamber of Commerce, the Canadian Jewellers Association, the Canadian Jewellery Group and the prestigious Canadian Jewellers 24kt Club.

LINDA

SHAREHOLDER - SALES MANAGER & DESIGNER

Hi, I'm Linda.  My passion has always been designing.  As a graduate of Ryerson University, I used my creative nature to earn a degree in Fashion Design.  After spending over 15 years designing apparel for retail and wholesale, I found a new home here and have learned to channel my eye for detail into helping our customers find or design that perfect piece.  As Store manager, I am blessed with an exceptional staff that bring their experience, passion, and flare with them every day.  Growing up in the city, I moved to Port Perry about 6 years ago and fell in love with this wonderful community.  Outside of work you will most likely find me walking in the park, taking pictures of some of the local treasures and wildlife or enjoying some quiet time with my wonderful partner. 

KYRA

SHAREHOLDER - PRODUCTION MANAGER & DESIGNER

Hey, I’m Kyra! For as long as I can remember I’ve had a love for all things art and adornment. After graduating with a Bachelor in Fine Arts I travelled and worked until I came upon the Jewellery Arts program at George Brown College.  That’s when I had found what I was meant to do. I thoroughly enjoyed learning the jewellery design & goldsmithing processes and was even fortunate enough to win a few awards for my work upon my graduation. As Manager of Production and a Designer at DG I get to work among such an incredible team and be a part of the beautiful work that we do, which is so special. I know that have found my place.

EDWIN

LEAD GOLDSMITH & LASER WELDER

Hi there, I’m Edwin. Born and raised in Columbia, this is also where I started my family and followed in my father’s footsteps by pursuing a career in jewellery. At the young age of 21, we moved out to Miami for several years, where I had the opportunity to further my career and experience within the industry. I enjoy making beautiful things and work in an environment where my coworkers make the atmosphere lovely. In my spare time, I enjoy learning about investment opportunities, enjoying sushi and being as active as I can.

SANDRA

SENIOR SALES & PRODUCTION

Hello, I’m Sandra. I was always drawn to jewellery store windows and wondered how things were made so, from a young age, I wanted to make fine Jewellery and work with my hands. Graduating from George Brown College in 1991, I became a goldsmith and now run the Production behind the scenes in this beautiful, historic building we get to work in. Born and raised in Germany, I inherited my artistic flair from my Omi and have passed that creativity onto to my daughters. Colour makes me happy, and I adore being surrounded by colourful gemstones and pearls. I love my work family and being part of such a great team. Outside of work I am drawn to the ocean and enjoy travelling to old, historical cities and spending time with family.

SARAH

PHOTOGRAPHY & EDITING

Hi, I'm Sarah! Recently moving to Port Perry along with my passion and background in Marketing, Graphic Design & Photography, led me to my chapter at Dana's Goldsmithing. I graduated from George Brown College in Graphic Design with a major in Advertising. Shortly after, I wanted to further study Advertising & Marketing where I graduated from Seneca’s Creative Advertising program with a major in Creative. As Marketing Director, my favourite part of working at DG is capturing photos of all custom designed jewellery and reading all the meaningful stories behind each piece. I am grateful to work with an amazing team and love that I can combine my background and love for jewellery into this fun role.

TRACEY

SALES ASSOCIATE

Hi, I’m Tracey! My passion for jewellery started at a young age as I would browse the store windows, fascinated by the beautiful styles, glitz and glam. I have always loved exploring smaller jewellery shops and seeing the unique designs that goldsmiths have created. With a background in sales and client service, it was not until eight years ago where the opportunity to work in the field presented itself. I have loved watching the innovation and creativity of the industry and its specialists. I enjoy helping people select the perfect pieces for themselves, as gifts, and for special occasions. To me, jewellery is such a special way to express yourself – and a way to sentimentally reflect your history through passed-down pieces and stones.

Originally from Ontario, I spent 17 years living and raising a family in Australia. Creativity has always been a large part of my life, whether it be through painting, interior design, helping my kids with their art projects, or perfecting a new cocktail recipe. I love to travel, visit sandy beaches, cook for loved ones, and spend as much time as I can with my husband, children, and yorkie.

LEAH

SALES ASSOCIATE + RECEIVING

Hi, I'm Leah and I am a sales associate here at Dana’s Goldsmithing. I graduated from Trent University with a Bachelor of Science. My family has a rich heritage of jewellery knowledge— I have inherited that passion for beautiful pieces, new and old. I enjoy being able to help customers find that sentimental piece or helping with repairs seeing the history of beloved items that come in.

I am an animal lover, an avid gardener and recently adopted a love of woodworking. In my free time, I take pride in nurturing my personal jungle tending to a wide variety of exotic and common plants, making one of a kind pieces with my partner and hanging out with our family pets. You can find me unwinding by going for nature walks with my other half, while appreciating the serenity and beauty of the natural world together.

ASHLEY

SALES ASSOCIATE + PHOTOGRAPHY

Hi I’m Ashley. I have always had a passion for fashion, styling, and design from a young age. After graduating from The Art Institute for Fashion Marketing and Merchandising I started my career in the fashion retail industry, and for the last 18 years I have gained a background in visual merchandising, management, styling and customer service . I have always had a soft spot for small town businesses and thus has brought me to Danas Goldsmithing. The Jewellery industry has been a new adventure for me, but I have gained so much knowledge and this would not have been possible without the amazing team here at Dana`s. Born and raised in Port Perry, Dana`s Goldsmithing has always been a part of special occasions in my life, and I love being a part of finding that special piece for our customers. When not at work, I love discovering new fashion pieces, interior decorating and spending time with friends and family, especially with my husband, son and daughter.

JAIMIE

DESIGN + PRODUCTION

Hi I’m Jaimie. I have always been passionate about all things vintage and love the beauty found in ornate details. Yellow gold is my favourite, and I enjoy bringing a timeless touch to every piece I work on. People often say I’m an old soul, and I truly value connecting with individuals of all ages, building meaningful relationships along the way.

Years ago, I had the privilege of learning from Dana, gaining experience that shaped who I am today. After taking a brief hiatus, I’m excited to be back with a fresh, dynamic team and loving my new role. I’m a stickler for details and take pride in ensuring every piece is just right. When I’m not working with jewellery, I cherish spending time with my family—that will always be my top priority.

JADELYN

ACCOUNTING MANAGER

Hi, I’m Jadelyn! I’m the Accounting Manager here at Dana’s Goldsmithing. Working in the accounting field for over 15 years I’ve developed an appreciation for the fundamental principle of a balanced transaction. This, along with my attention to detail, ensures that I can provide the most accurate and timely information for the team, allowing them to make the most informed financial decisions. I take such joy in assisting small businesses see continued growth and success and could not be more grateful to be given the opportunity to be a part of this beautiful and energetic team!

I keep myself busy outside of work by staying active, as an avid runner and wannabe golfer, and want to travel to as many places as I can. I also enjoy spending time with my amazing family, reading a good book, and enjoying a glass of wine (or two) with those closest to me.

JAMIE

SALES ASSOCIATE (On Maternity Leave)

Hi I’m Jamie. I joined the Dana’s Goldsmithing team in 2020 after graduating from University, diving headfirst into the world of jewellery and learning everything about our custom design process! My main focus is sales and as a Production Assistant, but continue to learn about all the different aspects of our operations as I go. When I’m not at work I enjoy spending time at home with my family, helping out on our farm and taking my dogs on long walks!

Join Our Team?