Buying a Diamond should be an exciting process – not stressful!  We understand the value that information, expertise, and trust play into making this significant purchase. When choosing the right diamond, we know how important it is that our clients understand exactly what they are buying. 

With so much misinformation out there, it's no wonder people are confused. Our non-commissioned diamond experts are happy show you a selection of diamonds and explain the 4C's with no obligation to purchase.  

We feel it's important to see the diamonds and compare and contrast as each one is unique.  This is especially true of fancy shapes like oval or pear where an elongated stone shape may be preferred over a 'fatter' one or that has a very strong 'bow tie reflection' effect that negatively affects the cut.  You simply have to see the diamonds before you purchase as no two diamonds are the same.

We stand behind the quality of each diamond we sell and that the grading of the diamond is accurate. So often we see grading reports or certification that is inaccurate. 

Our loose diamond pricing for both Natural Diamonds and Laboratory Grown Diamonds is extremely competitive and we would be happy to provide quotations on any size, shape and quality.   

Feeling confident about your purchase is of utmost importance.  Purchasing a beautiful Diamond from Dana's is something you won't ever regret.